Privacy Policy

Last updated: March 23, 2026

Who we are

instore Technologies, Inc. (“instore,” “we,” “us”) operates the instore platform at instore.inc. We provide a Shopify theme app extension that surfaces real-time in-store inventory and a hold-to-try reservation system on merchant product pages. We also operate instore.inc/map, a consumer-facing product search and store discovery tool.

Who this policy covers

This policy applies to two groups: (1) merchants who install the instore Companion app on their Shopify stores, and (2) end consumers who interact with the instore widget on merchant product pages or use instore.inc/map.

What we collect

For merchants:

  • Store name, email address, and Shopify store URL
  • Product and inventory data (synced via Shopify API)
  • Store location information

For consumers:

  • Phone number (when placing a hold-to-try reservation)
  • Name (if provided during reservation)
  • Product and store selections
  • Location data (when using instore.inc/map, with consent)

How we use phone numbers and SMS

When a consumer places a hold-to-try reservation, we collect their phone number to send transactional SMS messages related to that reservation. These messages include: reservation confirmations, status updates, hold reminders, and hold release notifications.

We do not use phone numbers for marketing. We do not sell or share phone numbers with third parties. Phone numbers are used solely for the purpose of communicating reservation status through our A2P 10DLC registered SMS program.

SMS consent

By providing your phone number and placing a hold-to-try reservation, you consent to receive transactional SMS messages from instore related to your reservation. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies based on reservation activity.

Opting out of SMS

You can opt out of SMS messages at any time by replying STOP to any message from instore. You can also text HELP for assistance. Once you opt out, you will not receive further SMS messages from us unless you initiate a new reservation and provide consent again.

How we protect your data

We use industry-standard security measures to protect the data we collect. Phone numbers and personal information are stored securely and access is limited to the systems that need it to deliver the reservation service.

Third-party services

We use Twilio to send SMS messages and Shopify APIs to sync inventory and product data. These services have their own privacy policies. We do not sell your personal data to any third party.

Data retention

Reservation data and associated phone numbers are retained for as long as necessary to provide the service and comply with legal obligations. You may request deletion of your data by contacting us.

Changes to this policy

We may update this policy from time to time. Changes will be posted at this URL. Continued use of the service after changes constitutes acceptance of the updated policy.

Contact

instore Technologies, Inc.
Santa Monica, CA
privacy@instore.inc